Business Systems
Connect the work that happens after the lead arrives.
CRM, follow-up, scheduling, client portals, reporting, payments, integrations, and AI workflows — built around the tools your team already uses instead of forcing a replacement for the sake of a rebuild.
Most businesses don’t have a lead problem. They have a response problem — the leads arrive and then sit there.
Build up the system below to see what fixing that actually costs.
Build it
Configure your build, see the number.
Start from the base and add what the business actually needs. The total and the timeline update as you go — no form to fill in first.
Included base
Core Business System Foundation
The foundation every system is built on — discovery, architecture, access to your tools, environment setup, integration groundwork, deployment, and a handover session so your team can actually use it.
Add what you need
- CRM setup / migration
Your pipeline, stages, and lead routing configured properly — so every inquiry lands somewhere instead of in an inbox. Optional: if you already have a CRM you like, we integrate with it instead.
+$3,000
- Multi-channel automation (SMS + email)Contact for scopeHas running costs
Follow-up sequences across text and email that keep running until the lead replies. Custom quote — texting is a build, not a switch, and what it costs depends on how much conversation it carries.
Requires a messaging provider number and per-message fees both ways, plus US carrier registration (A2P 10DLC) before any business texting is allowed to send. Registration takes days to weeks and has its own fee. We handle the setup and registration, and bill the message costs with a small markup. Email-only follow-up avoids all of it.
What this takes to set up · Adds 2–4 weeks before texting can go live
- A dedicated business phone number provisioned through a messaging provider
- US carrier registration (A2P 10DLC) — a brand and a campaign, both reviewed before you can send
- Published opt-in language and a working STOP/HELP reply, which carriers verify
- A server-side workflow to receive replies and advance the sequence
- Your CRM connected so a reply updates the lead rather than sitting in an inbox
$4,000+
- Reporting dashboard
One view of pipeline, source attribution, and what your marketing actually produced.
+$2,000
- Client / customer portalContact for scopeHas running costs
A logged-in area for your own customers — they see live progress on their job, message you, and get updates without calling. Custom quote from $5,000 depending on what they need to see and do.
Runs as its own application on hosting we provision, which carries a monthly cost. Billed with a small markup on top of the build.
What this takes to set up · Adds 3–5 weeks
- Decide what a customer may see, and what stays internal — this is the design, and getting it wrong is a data leak
- Sign-in for your customers, with each account seeing only its own records
- The stages of your job, defined — the progress bar is only as honest as those
- A place for messages and files that isn't email
$5,000+
- Custom AI agent / workflowContact for scopeHas running costs
An agent that handles a real job — qualifying leads, triaging inquiries, drafting the follow-up. Custom quote per agent, starting at $5,000 depending on scope.
Agents run on a dedicated server we provision and configure for you, which carries a monthly hosting cost. AI usage is billed per request by the model provider, so it scales with how much work the agent actually does. Both are billed with a small markup on top of the build.
What this takes to set up · Adds 2–3 weeks depending on the job the agent does
- A dedicated server provisioned and configured for the agent to run on
- Access to whatever the agent needs to read or write — CRM, inbox, calendar
- A defined scope: one job, done reliably, beats a general assistant
- A review period where its output is checked before it acts unsupervised
$5,000+
- Rush deliveryFaster delivery
Moves you to the front of the queue and compresses the timeline.
+25%
- Third-party Integration
One connection to a system you already run — accounting, inventory, dispatch, a supplier feed, a payment processor. Priced each, because the work is set by that platform's API rather than by how many you need.
+$1,500
per integration
0 integrations - Multi-location ControlsContact for scope
Locations as first-class objects: per-location users, permissions, schedules, inventory and reporting, with roll-up views across all of them. What a second and third site need before anyone starts running the business out of spreadsheets again.
$7,500+
- White-label / Resale ArchitectureContact for scope
The system rebranded and resold to your own customers — your brand rather than ours, separate customer accounts, and the administrative structure to run them. This is the business-system version; an application-level franchise operating layer is scoped separately.
$10,000+
Your business systems estimate
Estimated — your final quote is confirmed after we talk.
- Core Business System Foundation$7,500
Estimated delivery
2–4 weeks
Simple build
Pricing more than one service? Add each and send them together.
Or send just this oneFull business systems commonly land between $15,000 and $40,000+. Ongoing service is optional; Goldstone-owned software may also carry a separate licence when applicable.
Past the configurator
Some work doesn't fit in a form.
The configurator handles builds we can scope from a list of modules. Above that, the work stops being a bigger version of the same thing — it's a different engagement, and it starts with figuring out what's actually being built rather than picking parts.
Systems built to be resold
Software a business sells on to franchisees or members — multi-tenant from the start, with the accounts, permissions, and billing that implies.
Multi-location and multi-site
One system, many locations or brands, sharing a spine but not a database row. Different problem from one site done well.
A full presence, not a website
When the site is one piece of a larger push and the photography, video, and campaign have to hold together with it.
Priced per engagement, after we understand the work — typically starting around $25,000, and scoped in writing before anything begins.
One thing we'll say early rather than late: a build is limited by the assets going into it. If the photography and video aren't there yet, we'll tell you that before the design, not after — it's the difference between a site that looks expensive and one that looks like it wanted to.
After launch
Build once. Keep improving every month.
Every build can end at handover — your data, content and domain are yours either way. Most don't end there, because software that nobody tends stops working long before it looks broken.
Care
/mo
Everything stays up, patched, backed up, and current.
A build that's finished and needs to stay healthy.
- Hosting, domain, and SSL managed for you
- Security patches and dependency updates
- Daily backups, and a tested way to restore them
- Uptime monitoring — we find out before your customers do
- Small content changes, up to an hour a month
- Email support, next business day
Software that isn’t maintained doesn’t stay still, it degrades. You can handle this yourself — we’ll hand over everything and show you how. Most people would rather not.
Month to month. Cancel any time.
Managed
Most common/mo
We keep building. You get hours every month and someone who knows the system.
A business that keeps changing, and a system that has to change with it.
- Everything in Care
- Five hours of build time every month — new pages, features, fixes, whatever it is
- A monthly call to decide what those hours go to
- Priority response, same business day
- Google Business Profile kept current
- Integrations monitored, and repaired when a third party changes something
- Quarterly report on what shipped and what it did
Most work doesn’t end at launch. Under Care those changes become quotes; here they’re just the next thing we do.
Hours don’t roll over. A plan that banks them turns into a debt we’re both managing instead of work that gets done.
Month to month. Cancel any time.
Growth Intelligence
/mo
The build stays current and the site actively works on getting found.
A business where one won job pays for the year.
- Everything in Managed
- One improvement shipped every week — a guide, an answer, schema, internal links
- Written to be extractable by AI engines as well as ranked by Google — structured so an answer can be lifted cleanly, with no promise it will be
- Monthly check of whether ChatGPT, Perplexity, and Google AI Overviews actually name you
- Review requests drafted for you to send after each job
- Local rank tracked from the places your customers actually search
- A monthly number for what that traffic would have cost to buy
Plenty of people now ask an assistant who to call and take the answer. Getting named there is a different job from ranking, and neither is something anyone can promise you.
One genuinely useful improvement a week, rather than a batch of thin ones. We favour deliberate publishing over mass-generated pages because usefulness and clarity are what hold up over time — but no publishing cadence guarantees a ranking or a citation.
We don’t buy links, automate reviews, or spin up pages with the town name swapped. Those tactics trade durable authority for short-term volume, and they carry real search-quality risk.
Month to month. Cancel any time.
Operating Partner
from/mo
We function as your product and systems team, without you hiring one.
A business where software is now part of how the money is made.
- Everything in Growth Intelligence
- A larger development allocation every month, scoped to what the business needs
- Workflow improvements as the operation changes, not once a quarter
- AI and automation monitored, with failures caught before they cost you
- New dashboards and reporting when a question needs answering
- Integrations built and maintained as your tool stack moves
- A product roadmap kept current with where the business is going
- Priority response
- A systems audit every quarter
Scoped per engagement. Included hours and response times are defined in the agreement.
Plans start after launch and are quoted with the build, so the monthly number is never a surprise later. Third-party costs — hosting that scales, message fees, model usage — are billed through at cost plus a small markup and itemized.
Goldstone-owned software may also carry a separate platform license where applicable. See how build, licence and service are priced .
Questions people ask first.
Do I have to switch off the CRM I already use?
No, and usually you should not. If your team already runs deals in FreedomSoft, REI Pebble, or GoHighLevel, replacing it means abandoning years of records and retraining everyone to solve a problem you did not have. The better move is connecting what you have to the systems around it, so leads arrive where your team already works. We will say when a switch genuinely is the right call, but it is the exception.
What does an automation actually cost to run each month?
Running an automation costs whatever the pieces you turn on cost, and the honest figure is never a single number. Text messaging carries per-message fees both ways, plus US carrier registration before anything can send. AI features bill per request, so they scale with use. Hosted components carry a monthly cost. We itemize all of it before you commit rather than blending it into one figure, because a blended number is how people get surprised in month three.
How long before a system pays for itself?
The honest answer is that it depends on what the manual version currently costs you, and that is a number worth working out before you buy anything. If following up on leads takes six hours a week and automation removes five of them, the arithmetic is straightforward. If your real problem is that not enough leads arrive in the first place, automation makes a small number arrive faster and we will tell you that instead of selling you a system.
What happens when a tool we integrate with changes something?
A tool you integrate with will change something eventually — third-party platforms move their interfaces without asking. On a maintenance plan Goldstone monitors those integrations and repairs them when they break, usually before you notice. Without a plan it becomes a support request when something stops working. Either way the risk is real and worth knowing about before you build a process on top of somebody else's software.